Where
Smart Spend Meets Sales
Where Local History Meets Lasting Connection
The Approach
Gather created a community engagement campaign that turned a multi-month celebration into clear, sustained, resident-focused promotion.
The campaign ran throughout the event series leading up to RoeFest and was executed across all of the City’s communication channels: website, weekly email, printed newsletter, social media and PR.
The team joined the 75th Anniversary Committee to map out the full event timeline, gather key attendee logistics (parking, vendors, timing), and consolidate historical assets.
A dedicated landing page served as the core message hub for historical content, event details, merchandise, and sponsors, with copy repurposed across social, email and print.
Custom social media graphics, Facebook event pages and weekly email features provided timely reminders to build ongoing excitement and drive attendance.
The Gap
The City was marking its 75th anniversary (RP75) with a full calendar of community gatherings running from April through a signature celebration in October, RoeFest. Success required managing multiple moving parts simultaneously: building custom campaign branding, launching a dedicated website landing page, recruiting volunteers, securing donors, and driving event attendance.
The challenge was not just promoting a single date. It was sustaining community momentum across multiple months, coordinating complex logistics, and converting local pride into active participation, sponsorship, and support.
Roeland Park had a major milestone to celebrate across a series of events throughout the year.
What Gather Managed
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Anniversary campaign strategy
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Communications plan development
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Event landing page creation
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Website copy and historical asset integration
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Weekly email content
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Social media content and custom graphic creation
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Facebook event page management
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Printed newsletter content
The Impact
The RP 75 campaign successfully drove community excitement, increased digital reach and reconnected residents with Roeland Park’s history leading up to RoeFest. Over the multi-month rollout, Gather Media published more than 25 custom content pieces across social platforms, increasing the City’s social audience by 10 percent.
The dedicated RoeFest landing page became a high-traffic hub for residents, generating more than 5,000 sessions. Campaign momentum was further amplified by targeted social pushes, including the featured "Be Part of RoeFest" post, which generated a more than 15 percent engagement rate per impression.
Results
of content published
on the RoeFest
landing page
on top-performing
boosted post
gained across social platforms