Where
Smart Spend Meets Sales
7.81 ROAS
$1.12M conversion value
18,288 purchases
Gather Media Co. turned a fashion accessories brand’s Meta ads into a more efficient revenue engine.
A growing fashion accessories brand needed paid social that could do more than drive brand awareness. They needed their paid social to drive revenue! The goal was to increase conversions, protect efficiency and keep campaigns converting across evergreen sales, seasonal promotions, retargeting, reactivation and fast-growing niche product opportunities.
$15K less spend year-over-year
The Approach
Gather built a data-led Meta ads strategy focused on three priorities that move the business:
Protect ROAS, lower CPA and reduce wasted spend.
Gather managed a full-funnel paid social structure across prospecting, warm leads, retention, reactivation, remarketing, traffic, and niche product-focused campaigns.
Audiences were built around shoppers, subscribers, past purchasers, cart abandoners and high-opportunity product categories.
The strategy also included promotional planning around key sales moments like Black Friday, Cyber Monday, 12 Days of Christmas, sitewide offers, BOGO events and Buy More Save More promotions, with spend mapped by day and campaign priority.
To keep creative fresh and funnel-specific, Gather customized copy and messaging for prospecting, warm leads, retention, reactivation and remarketing audiences.
Drive purchase conversion value, not just traffic.
Monitor performance daily, shift budget quickly and keep campaigns aligned to what was selling.
The brand had a strong identity, loyal customers and products people loved, but paid social needed to stay efficient in a tougher e-commerce environment.
The challenge was not simply launching ads. It was knowing where to push budget, when to pull back, how to refresh copy and creative and how to scale without losing ROAS.
The original scope focused on increasing conversions through paid social, with KPIs including conversions, CTR, impressions, clicks and engagement. Gather’s work included paid social strategy, ad copy, creative direction, campaign launches, optimization recommendations and weekly/monthly reporting.
The Gap
$1.12M spent
7.81 ROAS
18,288 purchases
$1,124,203.37 conversion value
$0.51 CPC
$7.87 CPA
$15K less spend
+25% ROAS
+18% purchases
+$132K conversion value
37% lower CPC
23% lower CPA
The Impact
In 2024, the brand’s paid social program delivered stronger results with less spend. Compared to the previous year, the account spent Nearly $15K less spent year over year while generating approximately $132K more in purchase conversion value. Purchases increased by 2,788, ROAS improved from 6.26 to 7.81 and efficiency improved across both CPC and CPA.
By pairing daily optimization with smart budget allocation, audience segmentation and consistent creative refreshes, Gather helped turn paid social into a scalable, efficient revenue driver.
Conversion value in 2024
Purchases driven from Meta ads
*Results from garnered in 2024.
Average ROAS
Cost per purchase
Cost per click