Where
Smart Spend Meets Sales
Where Community Clarity Meets
Civic Trust
90-day education campaign | 25 pieces of content published
Highest-engagement Facebook post of Q4 | Zero calls, emails or social messages on launch day
Roeland Park is a small, deeply rooted community with a long history of valuing its parks, trees and neighborhood character. As redevelopment pressure increased across northeast Johnson County, the City needed to introduce a new tree protection policy in a way that was clear, proactive and easy for residents to understand.
The Approach
Gather created a community relations campaign that turned a policy update into clear, repeated, resident-friendly communication.
The campaign ran during the 90 days before the policy took effect and was executed across the City’s full communication ecosystem: website, weekly email, printed newsletter, social media, PR and Council talking points.
Messaging answered the essential resident questions: why the policy mattered, who it affected, what it covered, where it applied and when it started.
The landing page served as the core message hub, with copy repurposed across social, email and the printed newsletter.
City Council received launch dates and talking points so elected officials could support public engagement with consistent information.
The Gap
Roeland Park had a big message to communicate in a small window.
The City had approved a new tree protection ordinance designed to help preserve its tree canopy, but the policy included details residents needed to understand: when it started, who it affected, what properties were covered and what qualified as a protected tree.
The challenge was not just announcing the ordinance. It was building understanding before the policy went into effect, reducing confusion for residents and helping City staff avoid a flood of calls, emails and questions.
What Gather Managed
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Community relations strategy
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Resident-facing messaging
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FAQ development
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Website landing page copy
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Weekly social media content
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Weekly email content
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Printed newsletter content
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PR/media release support
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City Council talking points
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Campaign timeline management
The Impact
The campaign gave residents time to understand the policy before it went into effect and helped the City avoid confusion on launch day.
Gather published 25 pieces of content before the December 15, 2024 deadline across email, printed newsletter, social media and the City website. The Tree Protection Policy Facebook post became the City’s highest-engagement Facebook post of Q4 2024.
Most importantly, after an initial wave of questions, resident feedback declined to zero in December. On the day the policy went into effect, the City received no phone calls, emails or social media messages about the ordinance.
Results
of content published
of proactive resident education
Highest-engagement Facebook post of Q4 2024
Feedback that declined to zero in December
status retained, including growth award recognition